TV COMMERCIAL UNIT
The Birth Of No Face Films...We had created a company and a logo using photoshop…
In this logo i made, i made an image of a face of a man, using the brush tool, the using a site called ‘dafont.com’ where i had then downloaded a font called ronolia; i then used this font and put text next to the image i had drawn. |
Basic Introduction of the fact that advertisers engage audiences to buy the product…
During the course of analyzing several adverts, I have learnt that the advertisers engage audiences to buy their product buy using their own styles depending what the product is presenting. For example, various advertisers find our fears and weaknesses in order to persuade us to buy their product, as well as applying additional advertising strategies, for instance…
The Guinness evolution Advert is a high budget, high quality ad. The weakness that the makers of the advert, I feel, are exploiting the audiences is gluttony. The Guinness commercial also adopt the power of three subjects within its frame. It seemed iconic where in the beginning there are 3 friends featured however at the end of the commercial there is a formation of 3 pints at the end; each depending on the stages of the settling process. As well as the product being the last thing the audience see, but it also allows them to remind us of the whole concept behind the ad.
The low budget ‘Vanish Oxy Action’ advertisement exploits the human fear of conformity. I think that this is a low budget advert because there is a one person, and it is studio based and it’s also a demonstration of a low budget ad. The audio includes some music and a voiceover…
The Honda Advert (Hate Something, Change Something) is an animated high budget commercial. The advert starts with a non-diagetic voice over of a man, however the diagetic sound in the ad is the surrounding animals and birds. When looking at the cinematography of the advert, the camera seems to be following the engine for the duration of the film. It is an example of a high budget ad. Using CGI animation within the commercial. The ad shows what the consumers concerns are about pollution levels from diesel engines and what we understand about our environment to persuade us that Honda listens to its customers and responds to their concerns along with the new engines that are being developed. It’s appealing to those who think about the protection of our world. It could also be said to appeal towards maternal or paternal love, because the adults that buy this car might be interested in creating a better world for their children.
Our lead character in the animated commercial is a new shiny, noise ridden, pollution free Honda diesel engine which quickly replaces the old, dirty, smelly, smoke polluting diesel engines of the past at the start of the ad. The old perception of noisy diesel engines of the past is enhanced in the Mise en scene by showing the audience bunny rabbits wearing ear muffs. When the new diesel engine appears not only do the rabbit characters remove their ear muffs however the commercial continues and includes a gap in the soundtrack for us to ‘hear’ the silence of the new Honda diesel engine…
The Cresta commercial is a low-budget simple animation made in the 70’s. The Cresta advert is low budget, as it seems to be a hand drawn cartoon with grainy sound effects, this reflects on how simple it is. This advert exploits the human fear of identification; for example, it uses the characteristics of Jack Nicholson as a reference to how strong and flavorsome the drink is…
The Ariel advert seems to be a high budget high production valued advert. The commercial wants to make a point on the idea that the Ariel products cleans your household items till it becomes ‘pure clean’. I found that in the end of the commercial they say that Ariel is a ‘pure clean’ product. The advertisement asks the audience what ‘pure clean’ means to them by approaching them using a not so nuclear family and by showing the audience that cleaning seems to be more of a female job… An exploitation of weakness in this advert could maybe be Pride; Ariel gives you a very clean and white atmosphere. It also may be that another weakness that is used Maternal/Paternal love, this may be because in the commercial it is directing the audience towards the children happily playing in fresh ‘Pure clean’ clothes…
In the advert, the makers have tried to show purity and cleanliness by using props/items of which could represent this. An example of how they have used this idea is firstly, the use of a lime and to show it being squeezed which may represent how fresh the product can make your clothes. Another use of prop that was used as a representation was the icicle hanging from a lamp post, and how it seems to look like a very pure and clean subject in the commercial. What makes the advert stand out more to maybe a female audience, it seems that the little boy is playing outside and breaking icicles whereas the young girl is in the garden with the grandmother and mother cooking and cleaning. The lighting seems to look natural; this may be a representation of freshness and cleanliness. The natural lighting allows the environment they are in to look like a happy, calm place. As well as having a difference in that this isn’t a nuclear family; I think they wanted to show everyone’s ideal home/environment. It seems that the advert wants to provide us with what everyone’s representation of a great life. And it seems everyone wants that. So maybe this could be another way to get the audience to buy there product if they really want to have that great life…
The Iceland advert had a Christmas themed commercial. In the ad Jason Donavon, Colin Nolan and Kerry Katonah and are singing a Christmas carol at a Christmas party but the lyrics being altered to advertise and promote the products. Like the Ariel advertisement lots of different items were used. The products look perfect and all the items look alike, none of these products look different in anyway. One of the items you see throughout the commercial is perfectly laid out food. This becomes repetitive for every product they show in the ad. This commercial plays on the human weakness of Gluttony. The lighting and colour they use is very different compared to the Ariel advert. In the Ariel commercial everything was bright and soft whereas in this advertisement there is a lively and happy party happening. There are various ‘Christmassy’ colours like red and purple. This colour is usually portrayed with royalty. Again the sound in this commercial is important to theme and the occasion as it relies on the products heavily because of the way the makers present these products to the families or parents watching mainstream channels.
By Raihan Muhammad
The Guinness evolution Advert is a high budget, high quality ad. The weakness that the makers of the advert, I feel, are exploiting the audiences is gluttony. The Guinness commercial also adopt the power of three subjects within its frame. It seemed iconic where in the beginning there are 3 friends featured however at the end of the commercial there is a formation of 3 pints at the end; each depending on the stages of the settling process. As well as the product being the last thing the audience see, but it also allows them to remind us of the whole concept behind the ad.
The low budget ‘Vanish Oxy Action’ advertisement exploits the human fear of conformity. I think that this is a low budget advert because there is a one person, and it is studio based and it’s also a demonstration of a low budget ad. The audio includes some music and a voiceover…
The Honda Advert (Hate Something, Change Something) is an animated high budget commercial. The advert starts with a non-diagetic voice over of a man, however the diagetic sound in the ad is the surrounding animals and birds. When looking at the cinematography of the advert, the camera seems to be following the engine for the duration of the film. It is an example of a high budget ad. Using CGI animation within the commercial. The ad shows what the consumers concerns are about pollution levels from diesel engines and what we understand about our environment to persuade us that Honda listens to its customers and responds to their concerns along with the new engines that are being developed. It’s appealing to those who think about the protection of our world. It could also be said to appeal towards maternal or paternal love, because the adults that buy this car might be interested in creating a better world for their children.
Our lead character in the animated commercial is a new shiny, noise ridden, pollution free Honda diesel engine which quickly replaces the old, dirty, smelly, smoke polluting diesel engines of the past at the start of the ad. The old perception of noisy diesel engines of the past is enhanced in the Mise en scene by showing the audience bunny rabbits wearing ear muffs. When the new diesel engine appears not only do the rabbit characters remove their ear muffs however the commercial continues and includes a gap in the soundtrack for us to ‘hear’ the silence of the new Honda diesel engine…
The Cresta commercial is a low-budget simple animation made in the 70’s. The Cresta advert is low budget, as it seems to be a hand drawn cartoon with grainy sound effects, this reflects on how simple it is. This advert exploits the human fear of identification; for example, it uses the characteristics of Jack Nicholson as a reference to how strong and flavorsome the drink is…
The Ariel advert seems to be a high budget high production valued advert. The commercial wants to make a point on the idea that the Ariel products cleans your household items till it becomes ‘pure clean’. I found that in the end of the commercial they say that Ariel is a ‘pure clean’ product. The advertisement asks the audience what ‘pure clean’ means to them by approaching them using a not so nuclear family and by showing the audience that cleaning seems to be more of a female job… An exploitation of weakness in this advert could maybe be Pride; Ariel gives you a very clean and white atmosphere. It also may be that another weakness that is used Maternal/Paternal love, this may be because in the commercial it is directing the audience towards the children happily playing in fresh ‘Pure clean’ clothes…
In the advert, the makers have tried to show purity and cleanliness by using props/items of which could represent this. An example of how they have used this idea is firstly, the use of a lime and to show it being squeezed which may represent how fresh the product can make your clothes. Another use of prop that was used as a representation was the icicle hanging from a lamp post, and how it seems to look like a very pure and clean subject in the commercial. What makes the advert stand out more to maybe a female audience, it seems that the little boy is playing outside and breaking icicles whereas the young girl is in the garden with the grandmother and mother cooking and cleaning. The lighting seems to look natural; this may be a representation of freshness and cleanliness. The natural lighting allows the environment they are in to look like a happy, calm place. As well as having a difference in that this isn’t a nuclear family; I think they wanted to show everyone’s ideal home/environment. It seems that the advert wants to provide us with what everyone’s representation of a great life. And it seems everyone wants that. So maybe this could be another way to get the audience to buy there product if they really want to have that great life…
The Iceland advert had a Christmas themed commercial. In the ad Jason Donavon, Colin Nolan and Kerry Katonah and are singing a Christmas carol at a Christmas party but the lyrics being altered to advertise and promote the products. Like the Ariel advertisement lots of different items were used. The products look perfect and all the items look alike, none of these products look different in anyway. One of the items you see throughout the commercial is perfectly laid out food. This becomes repetitive for every product they show in the ad. This commercial plays on the human weakness of Gluttony. The lighting and colour they use is very different compared to the Ariel advert. In the Ariel commercial everything was bright and soft whereas in this advertisement there is a lively and happy party happening. There are various ‘Christmassy’ colours like red and purple. This colour is usually portrayed with royalty. Again the sound in this commercial is important to theme and the occasion as it relies on the products heavily because of the way the makers present these products to the families or parents watching mainstream channels.
By Raihan Muhammad
My Research plan…
Presenting My Proposal... | My Cadbury's Presentation... |
http://www.stixy.com/guest/94772
Another element added to the collection of Cadbury’s commercials, were the Cadbury’s eyebrows! When the Advert was released, eyebrows became more then just hair above your eyes but a dancing character…
This idea of giving the audiences a shocking, unexpected element that spread across the nation. It started as a simple video of two children getting their school photographs. The boy and girl sit and wait for the photographer, whilst they wait the boy presses a button on his watch and plays a polyphonic sound. They then dance to the beats with their eyebrows! | http://www.stixy.com/guest/94317
Cadbury’s have had great ways of promoting their products in exciting, iconic and humorous short films created by ‘A Glass And A Half Full Production’… Starting with the first of my four analysis’s of a Cadbury’s commercial, ‘Tap Dancing Cow’. As ridiculous as that may sound it had captured a massive amount audiences in the UK and went Global on youtube!
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A Chat With PC Adams... 1I had spoken with the school police officer for permission to do a flashmob in Trafalgar Square, London for my Cadbury’s commercial shooting! So I recorded our conversation… This is Part 1 …
A Chat With PC Adams... 2I had spoken with the school police officer for permission to do a flashmob in Trafalgar Square, London for my Cadbury’s commercial shooting! So I recorded our conversation… This is Part 2 …
| Cadbury’s then released another commercial for Dairy Milk of a gorilla playing the drums. However this attracted a large number of audiences especially because of the fact that Phil Collins sang the track in the commercial.
What made the sound track in the commercial more iconic was the fact that Phil Collin’s had sung songs from the Disney movie ‘Tarzan’. The film involved a family of gorillas and a man raised by them. The commercial was released and me in particular enjoyed another song by Phil Collins! |
The Idea...Cadbury's try to find fun and exciting new ways to promote their products. They're mainly known for interesting concepts that are very memorable to the audiences that watch these commercials...
The Macarena is a unique dance move that nearly everyone knows from the early 90's pop song called Macarena by Los Del Rio. |